White labeling refers to the practice of a company branding a product or service developed by another company as its own. It can be done with physical products, such as consumer goods, or with digital products and services, such as software or apps.
White-label tools are essential for marketing agencies, because they allow you to offer an agency-branded product on top of your service to your clients, without disclosing that the tool is actually built and maintained by a third party. These tools can include a variety of different types of software, such as analytics tools, email marketing platforms, social media management tools, client management platforms, and more.
Furthermore, white labeling enables your agency to offer additional services or products that you may not have the resources or expertise to develop yourself, expanding the value you can offer your clients. Ultimately, this helps your agency to increase revenue, improve reputation and word of mouth, build stronger client relationships, and grow your business into new verticals.
While there are plenty of white-label ready tools to choose from today, we’ve handpicked the top five ones for growing marketing agencies that empower you to deliver new types of value.
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1. vcita
vcita is a customizable client engagement platform for small businesses. It provides a set of tools that help businesses manage their client interactions, including appointment scheduling, invoicing, and client management.
vcita offers a white-label partner program that is specifically designed for marketing agencies. It allows your agency to create a customized app, with your own branding, for your small business clients. The app, available on both web and mobile, enables clients to effectively manage appointments, billing, customer relationships, and marketing. Additionally, it includes built-in educational content to assist clients in understanding the benefits and how-tos of the app.
By offering a custom agency-branded app to your clients, you help them improve the customer experience by offering self-service booking, messaging, and payment options while simplifying their internal processes. This not only keeps your agency at the forefront of your clients’ minds, but also provides upsell opportunities based on the situational needs of their business.
Ultimately, the app can generate subscription revenue for your agency and better serve your clients by providing them with the tools to efficiently manage leads and customers.
2. Landingi
As the name suggests, Landingi is a landing page creation and optimization platform that lets you design and publish high-converting landing pages on an intuitive drag-and-drop interface.
It’s designed to empower non-technical users (such as business owners and agency marketers) to quickly whip up professional-grade landing pages that convert traffic into leads and sales. It offers over 400 fully customizable templates, packed with features such as a rich image and icons library, pop-up builder, callback widgets, page analytics, A/B testing, and more.
Landingi also caters specifically to marketing agencies, with white labeling capabilities that let you personalize the platform with your agency’s branding, on the domain of your choice. You can customize the login page to the platform and share its access with clients under your agency branding.
The platform integrates with all popular business and marketing tools, such as Google Analytics, Mailchimp, Salesforce, etc. You can add subaccounts to better organize your client projects. So each client has their own workspace, but you can keep client projects and campaign management on one central platform.
3. Xtensio
Xtensio is a web-based toolkit that lets you easily create, design, and share professional-looking documents, such as business plans, pitch decks, and marketing reports. It offers a range of customizable templates and a drag-and-drop interface that makes it easy to create polished, on-brand documents.
It provides all the tools your team needs to collaborate on documents internally and with clients, as well as the ability to export documents in a variety of formats, including PDF and PNG.
With white-label capabilities, Xtensio allows you to define style guides and brand all content with your agency’s (or client’s) logo, colors, fonts, and more. You can then easily reuse, update, and tailor content for various clients and projects.
Put simply, Xtensio provides a central branded workspace (yourteam.xtensio.com) to streamline internal and client collaboration on all business documents and collateral, from presentations to editorial calendars.
4. Mention
Mention is a social media monitoring and analytics tool that helps businesses monitor online conversations about their brand, products, and industry. It lets you set up alerts for specific keywords and phrases, and receive real-time notifications whenever those keywords or phrases are used on the social web.
Once you define your client’s social media target audience, you can schedule posts for all their channels (Facebook, Twitter, etc.) from this single platform and gather brand insights via media monitoring.
As an agency, you can easily export all data and mentions as custom reports and have them sent automatically to your clients’ inboxes. Mention reports can be white-labeled to include your agency’s logo (or the client’s), to provide a consistent service experience. Besides that, you can monitor, analyze, and benchmark your client’s performance against their competitors in terms of reach, engagement, and share of voice.
Mention also helps you find suitable influencers for your clients and track your client’s online brand sentiment and reputation (on social media, blogs, and news outlets) for timely crisis management.
5. Reviewshake
Speaking of reputation management, online customer reviews can make or break your client’s business. Reviewshake is a reputation management and review generation platform that allows you to collect and manage customer reviews on multiple review sites, such as Google, Yelp, and Facebook.
Reviewshake lets you automate the review generation process by sending out automated review invitations to customers after a purchase or service has been completed. You can respond to reviews and track the performance of your client’s customer reviews over time.
Its white-label dashboard is designed for agencies where you can upload your logo, favicon, and more to personalize the platform to highlight your brand. The dashboard serves as your central hub to monitor, manage, and analyze customer reviews from 70+ review sites. You can easily switch between clients and their locations and keep track of their progress.
In terms of automation, you can create review generation drip campaigns for your clients so customers get automated reminders for sharing their reviews. You can add widgets to your client’s website that automatically update with the latest and best reviews to serve as social proof. You can also push customer reviews to be automatically posted on your client’s social media profiles at preset times.
Conclusion
By using white-label tools, you can provide clients access to powerful and sophisticated marketing technologies — under your agency’s branding — without having to invest in the development and maintenance of those technologies yourself. It lets your agency maintain the appearance of being a one-stop shop for all of your clients’ marketing needs.
Additionally, white-label tools can help your team increase their efficiency, by automating certain tasks and having centralized platforms for managing multiple clients. This allows them to focus on providing high-quality services, honing their skills, and building meaningful client relations.
Check out the tools discussed above and get started with white labeling the right way, right away.
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