The SNFCC membership program is a program for the community of people, who like SNFCC. With this membership, people have the opportunity to access special experiences and exclusive privileges, discounts, special offers and backstage experiences. During the Spring of 2022, SNFCC decided to renew the visual identity of the members’ program.
The new campaign would run through all communication materials of SNFCC.
To renew the visual identity we worked around 4 main illustrations, in which a participant of the program would be captured through a fresh, funky, original and insightful version without referring to something childish. We approached the renewal of the identity though a more anthropocentric way.
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