ERP vs. CRM: Important Differences for SMBs

by Creating Change Mag
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ERP systems (short for Enterprise Resource Planning) are a software solution that streamlines and automates all core business processes in real time. This includes finance and accounting, supply chain management, manufacturing, human resources, customer relationship management, and more. With a central database and consistent workflows, an ERP provides up-to-date visibility and improved decision-making capabilities.

ERP Software Benefits

The most significant advantage of an ERP is that it can help SMBs centralize their data and improve efficiency. It also assists with eliminating data silos, reducing manual data entry errors, and allowing employees to access any information they need quickly.

An ERP can significantly reduce cycle times and increase productivity by automating mundane, time-consuming tasks and providing real-time insights into inventory levels, production processes, and resource allocation.

Key Features of ERP

While at the agency, I also utilized several ERP software solutions and found the most useful features that helped improve our processes.

These features are:

  • Integration
  • Automation
  • Data analysis
  • Reporting
  • Accounting

Let’s review each feature more closely!

Integration

One of the main features of an ERP is its ability to integrate all the important data and processes of a business into one unified database. This gives companies a holistic view of their operations and allows them to streamline and optimize their processes, which helps ensure that all data is consistent and up-to-date across different functional areas of the entire organization.

Automation

At its core, an ERP is a software platform that automates and integrates critical business processes across different departments. This includes everything from accounting and inventory management to human resources and supply chain management. ERP’s automation capabilities can help to reduce manual steps in processes, eliminate redundant tasks, and increase the accuracy of data entry. This allows for smoother operations and more efficient resource utilization.

Data Analysis

Another great feature of an ERP is its data analysis capabilities, which allow businesses to collect and analyze data from multiple sources and make informed decisions based on that information. With this feature, companies can track financial data, manage inventory, and keep track of customer orders. This helps SMBs identify patterns and trends in their business operations, allowing them to optimize their performance and make better strategic decisions.

Reporting

The reporting feature of an ERP system allows businesses to generate comprehensive reports with all their data, including financial, inventory, and production analysis or any other important business decisions. This also helps companies to keep track of activity across their entire enterprise, enabling them to monitor progress and performance in different departments.

Accounting

Lastly, an ERP includes accounting functionality that enables companies to manage their financial records and transactions. It includes inventory, payroll processing, accounts receivable, payable tracking, and more. This helps to streamline all the accounting processes for SMBs, reducing manual workloads and helping them stay on top of their finances.

How Does an ERP Work?

ERP systems are designed to integrate different departments and processes within an organization, such as financial, inventory, and supply chain management. They use business intelligence tools to extract data from various sources, process it, and present it in a format that is easy to understand. This can help businesses make data-driven decisions and forecast future trends.

It also provides real time information and insights into the company’s operations, aiding managers in making more informed decisions about business processes. With customizable dashboards, up-to-date analytics, and robust security, an ERP system gives businesses a competitive advantage by increasing productivity and profitability, streamlining workflows, and driving growth.

Does Your Small Business Need an ERP?

While it’s true that ERPs are commonly associated with larger companies, they can also benefit SMBs. These systems can help business owners reduce manual labor costs, improve customer service efficiency, and gain insights into their operations.

By centralizing data and automating routine tasks, businesses can reduce errors, save time, and increase productivity. Plus, as a company grows, most ERP systems can scale with them, providing the flexibility they need to stay competitive in their industry.

ERP Examples

If your business handles a high volume of accounting or inventory, an ERP system can help make your life easier.

These are some of my top options for ERP I used at the agency!

Sage 300

Sage 300 is a comprehensive ERP software designed specifically for small and medium-sized businesses. With this platform, businesses can easily centralize and automate all of their important processes, such as finance, inventory, human resources, and more. The software offers a user-friendly interface that allows businesses to efficiently manage their operations.

Oracle Netsuite

Oracle Netsuite is a cloud-based ERP solution that helps businesses manage their entire operations, from financials to supply chain management. It offers a range of features, including accounting and finance, inventory, order management, procurement, and project management. Moreover, the software is highly customizable, and businesses can choose the modules they want.



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