City of Villejuif – Brand identity

Characterised by popular, hospitable and militant values, Villejuif is changing its visual identity to revitalise its image and communications.
Simpler, more legible and more popular, Villejuif’s new emblem highlights the strong elements of its history. The doves, symbols of peace, freedom and collective movement. The drape worn by the birds supports the motto that unites the population. In the centre, the column represents the Republic. The axe recalls the will to defend the Revolution. The silhouette of the sign reveals the whole of the great “V” of Villejuif. This lettering dimension of the new logo unifies all the elements in a dynamic collective movement.



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