How to Find Your Business Niche in 2023

Finding a potential niche for your small business is integral to the startup process.

Let’s break it down into smaller steps and help you find your niche business idea!

1. Start with a Business Idea

The first step is to come up with an idea. It can be something you’re passionate about or a product or service you think has potential in the marketplace.

Think about your skills and what kind of business could use them. Try to develop an idea that will be unique or offer something new yet still fits into an existing market.

2. Determine Your Target Audience

Once you have a niche business idea, it’s time to determine your target audience. Who are the people that would buy your product or service?

Figuring out your target market can help you determine what product or service to offer and where to market it.

Using our example from above, if you have an idea for a product that would appeal to runners, you can narrow your target customers to people interested in running.

3. Find an Underserved Need

Now that you know your target audience and what they might need, it’s time to look for an underserved need in the marketplace.

Doing market research can help you determine what products or services are already available and any gaps in the market that can be filled.

Questions to consider:

• What product or service could you offer that would fill this need?
• What could you do better than your competitors?
• Whose needs are not being met currently?
• What changes could you make to existing products or services?

Try not to think too broadly – the more precise you can be about who you’re targeting and what they need, the better your chances of success.

Runners, for example, may need a particular type of shoe that isn’t currently available.

4. Use a Customer Discovery Questionnaire

Now that you have an idea of your target audience and their needs, it’s time to use a customer discovery questionnaire.

This questionnaire will help you further refine your niche.

Questions to include:

• What do they like or dislike about existing products in the market?
• Are there any features missing from existing products that would make them more appealing?
• What other services would they be interested in?
• Do they have any pain points you could address with a product?

Using a questionnaire might help you find that runners need a shoe specifically designed for running in wet or muddy conditions.

5. Prototype Your Business Model

Now it’s time to prototype your business model.

Start by creating a preliminary version of your product or service and testing it with potential customers.

This will help you get feedback on what works and what doesn’t so you can tweak the final product accordingly.

Keep track of customer preferences to continue improving your product or service over time.

For example, you might test out a prototype shoe with runners and gather data on which features they prefer most.

You’ll need to reach statistical significance at this stage. Don’t just get feedback from two people and try and make adjustments. Shoot for 30-50 (ideally).  

6. Create a One Page Business Plan

Once you’ve tested your prototype and have data about customer preferences, it’s time to create a one-page business plan.

A one-page business plan is a simple document that outlines the steps needed to launch your small business.

It should include information about your target audience, unique selling proposition, marketing plan, and financial projections.

This will help keep you focused on key goals, objectives, and strategies as your business progresses.

A well-thought-out business plan will also be helpful if you’re looking for investors or loans.

7. Create a Landing Page

Once you have a one-page business plan, it’s time to create a landing page.

A landing page is the first step in building an online presence for your business.

It should include information about your product or service and how it can help potential customers.

You can use this page to capture leads and build an email list of interested customers, which you can use for marketing purposes.

8. Market to Your Specific Audience

Now that you have a landing page and an idea of your target audience, it’s time to start marketing.

The key is to focus on marketing channels most likely to reach your specific audience.

For example, if you’re targeting runners, consider using social media platforms like Instagram and YouTube to reach them.

Or go to your local 5k race and sign up for a booth to promote your product or service.

You can also use targeted email campaigns and SEO strategies to reach potential customers.

By focusing on marketing strategies tailored to your niche, you’ll have a better chance of reaching the right people and getting them interested in your product or service.

9. Use Pre-Sales to Guauge Interest

Another way to gauge interest in your product or service is to use pre-sales.

Pre-sales allow customers to purchase the product or service before it’s available on the market.

A loyal customer base can be created by offering pre-sales since customers who take this chance will likely continue buying your product or service.

This can help you understand how many people are interested in what you offer and if there’s enough demand for it before even creating the product itself.