I have created many one-page business plans in the past, and I have found that there are some key elements to include.
Company Description
In the one-page plan, you should briefly describe your company.
Which includes the following:
- The types of products or services that make up your business
- Your UVP (unique value proposition)
This will give a clear picture of what your company does and how it will be successful.
Business Opportunity
Your one-page plan should also include an overview of the business opportunity that you are pursuing.
This can be a great way to explain how your company will make money and what potential customers may find appealing.
It’s important to include details about the size of the market, potential customer base, and competitive advantages.
Target Market & Niche
In addition, you should include information about your target market and niche.
This includes the demographics of your target customers, why they would be interested in your products or services, and how you plan to reach them.
Include your business strategy of how you will reach your target audience and how you will differentiate yourself from the competition.
Who’s Doing It Today
Your one-page plan should also include a brief section about who is already doing what you plan to do and their success rate.
This will allow potential customers and investors to understand the current competition in the marketplace and how you plan to compete with them.
Underlying Magic
In addition, your one-page plan should also include a brief section about the underlying magic that makes your company unique.
This could be the technology you are using, your customer service policies, or any other unique advantages that will set you apart from the competition.
In this section, you should also include a sentence or two on your unique market advantages.
Financial Model
A brief financial model should also be included in your one-page business plan.
This should include the following:
- Revenue sources
- Any other financial information that creates transparency for potential investors or customers
- Pricing strategy for products
This helps to paint a picture of the financial success that your business could experience.
Go to Market Plan
Your marketing plan should also be included in the one-page plan.
This includes the details of how you will deliver your products or services to potential customers and how you will market them.
Include tactics such as online advertising, email marketing, and customer outreach programs.
Dream Team
Your one-page plan should include a brief overview of your assembled team.
This includes the management team and staff supporting your company, their roles and responsibilities, and how they will help to reach success.
It’s important to include information about any key players you have hired and why they were chosen for the roles they are fulfilling.
Keep in mind, if it’s just you to start, that’s fine!
Required Funding
Finally, you should include a brief section about any required funding for your company.
This includes the amount of capital needed to start and fund operations and any investments or loans that may be necessary.
Be realistic and do your research to ensure that your funding requirements are accurate.
It’s important to be transparent about the financing your business will require to succeed.
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