Whatsapp had the challenge to update its brand positioning. Among the intentions for the new moment, the biggest one was to transform privacy into a more human, close, constant matter. The brand sought to be perceived as a reference when it comes to privacy ? in addition, it aimed to get closer to the user and position itself as a network that is a symbol of intimacy. With this mission in mind, AlmapBBDO invited Polar designers to join forces and translate the strategy into guidelines for brand communication.
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