Euphemia aren’t just investing in today’s founders, they’re investing in tomorrow’s startup scene. They’re founding a diverse, progressive, intelligent & ambitious community ? an environment, a movement ? that’s going to build the future of Australia.
Core to the brand elements is the Tapestry of Awesome. We use colourful and flexible building blocks to construct letters and contain imagery. This allows for us to look at widely at the Australian start up community and see the breadth of awesome while giving us the scope to zoom into specific stories of awesome in our brand expressions. We use blend modes to show the result of multiple perspectives connecting to create something new.
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