THE BRIEF
BREIF Educated Mess (a chemist founded and formulated start up skincare brand) approached us to do a complete rebrand and bring their bold, messy vision to life in a way that felt more aligned than the branding the company launched with. With an objective to drive relevance and sales from a Zellenial audience, our branding represents a work hard, play hard, BS-free lifestyle.
THE CONCEPT
We delivered a complete brand overhaul and concept for their re-launch, as well as the production of a suite of 3d renderings, Illustrations, and animations. We created new product packaging as well as a shipping box and insert, a product and model photoshoot, print and digital ad campaign, copywriting, and website. To stay true to our concept, the entire project was ideated, created and shot exclusively by and for Zellenials.
CREATIVE DIRECTION
We took a fresh approach to both language and visuals around the product range in a bold photoshoot playing on astronomical proportions an
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