La Banque d'Affaires – Brand identity

Design of the visual identity for La Banque d’Affaires, a unique offering dedicated to company directors, created by SwissLife Banque Privée and Alantra.
La Banque d’Affaires visual identity establishes a new, credible and legitimate brand in the investment banking market, reflecting the rich partnership between the two founding brands, SwissLife Banque Privée and Alantra. The premium and advisory dimensions are key values in this creation.



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