Walmart’s Open Call Event Begins, Looks for American-Made Products


Walmart officially announced the application period for its Open Call event, now in its 10th year. The program allows small business owners and entrepreneurs to apply for the opportunity to pitch their products, to have them be selected to be offered on Walmart or Sam’s Club shelves, or walmart.com.

Walmart is looking for small businesses and U.S. manufacturers “that have new and innovative shelf-ready items at the great value that meet the needs of our customers and members. If your product is made, grown or assembled in the U.S. and you want the chance to pitch your products at Open Call 2023.”

Program information can be found here. Register now through Aug. 18, 2023.

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