As the holiday season approaches, small businesses are gearing up for a potentially prosperous time, buoyed by the National Retail Federation‘s optimistic prediction of holiday sales ranging from $727.9 billion to $730.7 billion. With this promising outlook on the horizon, the spotlight turns to the critical task of holiday hiring. Ensuring your business has the right staff in place is essential for capitalizing on the festive shopping frenzy.
To guide you in this endeavor, here are 10 invaluable holiday hiring tips specially curated for small businesses. These insights will not only help you navigate the challenges of seasonal staffing but also ensure a seamless and successful holiday shopping experience for your customers.
After reading, be sure to check out this video by Business First AM. In it, they give more helpful tips holiday hiring tips for HR departments and job seekers.
Holiday Hiring Tips
Here are 10 holiday hiring tips for small businesses so you’ll have the staff you need.
Offer A Training Class
Tara Wolckenhauer, DVP of Human Resources at ADP, offered the first suggestion.
“On the job training led by strong leaders – and if possible, on a team that is already doing the work, helps to quickly get them educated and learn.”
Use Video
She also says that video is a great tool to include in these classes. Mixing up the videos with interactive activities makes the lessons more memorable.
Measure Small Tasks
“Ensuring strong, short-term performance begins with a clear job description that includes “tasks” that can be measured objectively,” Wolckenhauer writes. Use benchmarks like knowledge retention to gauge how well the seasonal help is doing.
Talk Frequently
There’s not a lot of time to train seasonal workers. Having frequent conversations and check ins allows you to find areas that need to get better. This is a great way to boost morale and foster engagement for these short-term helpers.
Make Job Descriptions Clear
Wolckenhauer explains:
“Ensuring strong, short-term performance begins with a clear job description that includes “tasks” that can be measured objectively. Employers need to be upfront with the role so there is a mutual understanding of the job the employee is to fill.”
Make sure you include any educational requirements.
Know Where to Look
There are different places to get holiday staff. Recruiting agencies are great if you’ve got an early start. These are best when you start a few months early. Posting your job opening is another option that works. Places like Indeed.com get great results.
Staffing agencies are another route.
Leverage Existing Staff
“Leverage existing staff and appoint strong leaders to help cross train hires and drive results,” Wolckenhauer writes.
Building a learning culture all year round helps. Make training sessions part of your small business workflow. That makes it familiar when you ask experienced staff to train seasonal workers.
Look to Retirees
Older people are quite often looking to make a few extra bucks during the holiday season. Post a notice at the local Seniors’ Center. You might even be able to get people who have retired from your industry. That way you’ll get holiday help that has industry knowledge.
Focus on Flexibility
You need to keep in mind that you’re looking for people to fill positions requiring some non regular hours. Retailers might need seasonal help that’s willing to work the overnight shift to stock shelves.
Be upfront about any scheduling changes. Hiring people who can switch a shift on a moments notice will make your holiday sales period easier.
Don’t Put Holiday Hiring Off
Some experts say you should start planning for the holiday season as soon as the previous one ends. Seasonal employees need a great work ethic but don’t forget to look for personality too. Your customers want to have a good experience and that starts with the frontline staff you hire.
Incorporating insights from expert recommendations, the following table effectively organizes and summarizes the 10 essential holiday hiring tips for small businesses, offering a concise overview of actionable strategies to ensure a seamless seasonal staffing process.
| Holiday Hiring Tips | Expert Advice |
|---|---|
| Offer A Training Class | Tara Wolckenhauer, DVP of Human Resources at ADP, suggests providing on-the-job training led by experienced team members. Video content with interactive elements enhances learning retention. |
| Measure Small Tasks | Define clear, objective tasks in job descriptions to enable measurement of short-term performance. Use benchmarks like knowledge retention to assess seasonal employees’ progress. |
| Talk Frequently | Regular conversations and check-ins with seasonal workers are essential due to limited training time. This fosters engagement, identifies improvement areas, and boosts morale. |
| Make Job Descriptions Clear | Transparent job descriptions, including tasks and educational requirements, establish mutual understanding of roles. Wolckenhauer emphasizes upfront role communication. |
| Know Where to Look | Consider options like recruiting agencies, job posting platforms (e.g., Indeed.com), and staffing agencies to find suitable holiday staff. |
| Leverage Existing Staff | Utilize experienced employees to cross-train seasonal hires. Building a learning culture throughout the year makes training sessions more familiar and effective. |
| Look to Retirees | Tap into older individuals seeking holiday work, including retirees from your industry. Posting notices at local Seniors’ Centers can help attract knowledgeable seasonal help. |
| Focus on Flexibility | Seek candidates open to non-regular hours and schedule changes, especially in industries with varying shifts like retail. Clear communication about scheduling is vital. |
| Don’t Put Holiday Hiring Off | Begin planning for the holiday season well in advance. Look for not only strong work ethics but also personalities that contribute to a positive customer experience. |
Overcoming Common Holiday Hiring Pitfalls
While holiday hiring holds the potential to elevate your small business’s success, it also comes with its fair share of challenges. Understanding and proactively addressing these potential pitfalls can help you navigate the seasonal staffing process with confidence and efficiency.
1. Underestimating Staffing Needs
One of the most common mistakes is underestimating the number of staff required to handle the holiday rush. Failing to adequately assess your business’s needs can lead to overwhelmed employees and dissatisfied customers. Analyze historical data and sales projections to determine the right staffing levels.
2. Neglecting the Onboarding Process
Hiring seasonal staff doesn’t mean compromising on the onboarding process. Skipping proper training can result in confusion, mistakes, and ultimately a decline in customer satisfaction. Allocate time and resources to onboard new hires, ensuring they understand their roles and responsibilities.
3. Overlooking Cultural Fit
A strong cultural fit is crucial for maintaining a harmonious work environment. Hiring solely based on skills without considering whether the candidate aligns with your company culture can lead to conflicts and decreased team cohesion. Assess candidates not only for their qualifications but also for their fit within your business’s ethos.
4. Failing to Communicate Expectations
Clear communication is key, especially when dealing with temporary hires who might not be familiar with your business’s operations. Failing to communicate expectations regarding performance, behavior, and scheduling can lead to misunderstandings and frustration.
5. Delaying Recruitment
Again, leaving holiday hiring to the last minute can limit your options and result in settling for subpar candidates. Starting the hiring process early gives you time to vet applicants thoroughly and select those who are the best fit for your business.
6. Ignoring Feedback from Seasonal Staff
Seasonal staff can provide valuable insights into what’s working and what could be improved in your holiday operations. Ignoring their feedback not only diminishes morale but also prevents you from making necessary adjustments to enhance customer service and streamline processes.
7. Disregarding Compliance and Legalities
Temporary employees are entitled to certain rights and protections. Failing to adhere to labor laws and regulations can lead to legal issues and damage your business’s reputation. Educate yourself about the legal requirements for hiring seasonal staff and ensure you’re in full compliance.
8. Not Planning for Succession
While the focus is on temporary holiday hiring, considering the possibility of retaining exceptional seasonal staff for permanent roles can be advantageous. Have a plan in place to identify and transition top performers into long-term positions if the opportunity arises.
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