Introducing ZVYK, a new skin care brand from Korea that celebrates the unique beauty in each of us and promotes small good habits that would lead to a healthier and happier self.
ZVYK is translated as “habit” from Czech. Habits are in the nature of skin care. This connects brand name directly to the beauty category.
The visual identity is based on the concept of small habits ? repetition.
We take simple shapes, repeat them, rotate, scale, mirror, distort and repeat it again until they become unique, bold, beautiful, and expressive shapes ? as rare as you are.
As the primary basic shape we chose sharp and dynamic triangle that would further push energy and composition.
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