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How are consumers using online to influence offline purchases? Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status.
And now consumers are not only doing this asynchronously before going in store; but they’re also engaging in online to offline experiences while in store in real time.
Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.
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