O'2ND Brand Identity Renewal

O2nd’s brand identity represents a contemporary sensibility and uniqueness where couture sophistication coexists with casual elements.
The logo type replaces the uppercase ‘N’ with a gentle curved lowercase ‘n,’ expressing O2nd’s pursuit of a free and original attitude. It reinterprets couture elegance in a casual and modern way. Particularly, the lowercase ‘n’ features a gentle curve for the shoulder, conveying a casual mood, while the stem (vertical stroke) on the left side incorporates a modern and sleek look with a right-angle sans-serif style.
To convey O2nd’s distinctive sensibility, the iconic crown symbol, beloved by many customers in the past, is reinterpreted with a modern touch. The previous crown’s intersecting straight lines are replaced with delicate and elegant curves, creating an iconic crown symbol that represents the coexistence of couture and casual sensibilities.



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