Whether you employ article writing companies for your content writing or use a specific blog writing service, there is still a considerable amount of work to do after a blog post is written.
Even without writing all the content yourself, you’re left with the task of editing, formatting, planning, and publishing the content. After that, you’re still faced with adding graphics, managing comments, and analyzing reach.
Without a blogging workflow process in place, it can feel like you’re wearing way too many hats. Use these tips to lighten the load:
1. Create High-Quality Content Briefs
Efficient communication is the key to content marketing strategies that hit all the right notes, since even the most experienced content writers need direction to consistently deliver their best. A thorough, high-quality content brief helps facilitate this by:
- Ensuring your finished content aligns with your ongoing branding and marketing goals
- Saving both you and your writing team valuable time, effort, and money
- Maximizing the quality level of each piece
At Rock Content, next-level content briefs are a top priority and one of our most effective methods for improving content quality and blog workflow on an ongoing basis.
Not only do we outsource most of our blog content to our elite WriterAccess content team, but we prioritize communication by regularly seeking feedback from our writers, as well as giving them valuable feedback of their own on each piece they create.
2. Outsource Content Creation
In 2023 and beyond, content scaling can be a genuinely daunting process without the right help in your corner.
Not only does a growing brand need to keep its website and company blog perpetually filled with informative, engaging content but there are social media feeds, guest blogging opportunities, and other marketing assets to consider, too.
Outsourcing content creation tasks to experienced freelancers is a wonderful way to effectively and affordably facilitate an easy blogging workflow without sacrificing anything when it comes to quality.
For example, Rock Content’s WriterAccess platform gives users access to a massive team of carefully vetted, experienced freelance writers.
Clients can instantly connect with talented creators capable of crafting any type of content you require.
3. Use an Editorial Calendar
Goal-setting and planning are essential parts of success when it comes to managing a successful brand. This is the case with content creation, and a good editorial calendar is an excellent place to start.
Among other benefits, a great calendar helps you:
- Effectively strategize and plan your content
- Add a visual element to your strategy
- Ensure all members of your content team all have access to the same info
- Set and meet important deadlines
An editorial calendar can be further used to keep track of any type of info, including target audience, sales funnel positions for each piece, social media posts, backlink-building efforts, and more.
Be thorough with your calendar and stick to it religiously.
4. Integrate Google Analytics into Your Site
Collecting and analyzing website data is another critical way to streamline blog workflow and help your content strategy steadily improve over time.
Although there are many incredible tools out there that take guesswork out of this process, Google Analytics is a must-have.
Not only is leveraging Google Analytics one of the most straightforward ways to keep track of how your site is doing, according to today’s top search engine, but it can help you:
- Better understand how visitors interact with your site
- Track and measure the success of your ongoing SEO strategies
- Learn where your visitors come from, which demographics they belong to, etc.
- Identify your best-performing posts and stand-alone pages
5. Leverage Trending Topics
Variety is the key to managing a truly dynamic blog your audience loves visiting again and again. Improve your blog workflow and add energy to your content calendar. You should include different types of blog posts in your ongoing content plan.
You’ll also want to keep track of trending topics and integrate them into your blog stream when it makes sense. Do this along with producing evergreen content.
Not only is this a great way to give SEO efforts a boost and show Google you’re keeping up with topics users are interested in, but it’s also an opportunity to keep your audience happy and engaged.
6. Have a Content Distribution Plan
While SEO is a great place to start when it comes to ensuring people actually find your blog content, you don’t want to be entirely reliant on it. Your ongoing blog workflow also needs a plan for pro-actively distributing your content to followers, fans, and newcomers sure to be interested in what you’re doing.
Social media marketing is one of the more popular ways to do this for several reasons. It’s convenient, free, and effective, but getting it just right takes finesse and planning.
This effort starts by putting thought into how you post, not just simply posting links to your latest content across your social media channels and calling it a day. For example, you can add teaser quotes from your piece prior to posting to help set expectations and get your audience excited about reading the future post.
Market your content at the times when your audience is most active and leverage the social media dynamic to start and maintain ongoing conversations about your posts. Consider supplementing these efforts with tactics like influencer marketing, sponsorships, and paid advertising, as well.
7. Add Visual Appeal to Your Posts
Web users assess a blog post with their eyes first, so how yours looks is nearly as important as how the actual text reads. Ultimately it won’t matter how insightful a post is if people quickly leave because they don’t like the presentation.
Consistently ensuring proper formatting is an ongoing part of how you streamline your blog workflow. Formatting makes your posts easier to digest, skim, and understand. It can also add value to your content and make people more likely to share or revisit your posts in the future.
Tips for formatting your blog posts like a champ include:
- Using headings and subheadings according to current best practices
- Adding visual elements like images, videos, or graphics for readability and value
- Using bullet points or numbered lists to organize content and make it easier to consume
- Using short sentences, paragraphs, and accessible vocabulary
Wrap-Up
Ultimately, a great blog workflow is all about leveraging ways to work smarter, not harder. Plan your content strategy accordingly and make good use of helpful tools that can contribute to an easy blogging workflow. Be sure to enlist the help of the correct people when it comes to making your content sparkle.
A team of experienced content creators who know what it takes to write winning blog posts is one of the best assets any brand manager could have in their corner. Start building your team today when you sign up for your 14-day WriterAccess trial!
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