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With 4 operating plants and customers like HP, Keurig and Dyson, recycled plastics company Lavergne wanted to elevate its brand to become a true global player. The result? A sharp new identity that shows how “making plastic circular” is all about balance. Between the energy of the transforming circle symbol, vibrant colors and dynamic animations. And the controlled rigor of the square typography, descriptive tags and technical textures?which represent the small plastic pellets produced at the end of the recycling process. Together, these contrasting elements combine to create a platform that’s equal parts aspiration and expertise?and uniquely Lavergne.
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