Air Premia Brand Strategy & UX/UI Design

Air Premia is the only long-haul specialized airline startup in South Korea. PlusX was responsible for defining the brand persona, online flight ticket booking service UX/UI, and IFEC (In-Flight Entertainment and onnectivity)
tablet GUI. As a newly established airline, we thought it was important to consider how the employees envision Air Premia.
We also deliberated on how to incorporate Air Premia’s brand philosophy of ‘Balanced Premium’ into the service.



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