HubSpot Vs. Pipeline CRM 2023: Best CRM for SMBs?


Pipeline management is crucial for small businesses looking to scale and grow

HubSpot offers a comprehensive system to manage sales pipelines (through HubSpot Sales Hub) that’s both incredibly easy to use and equally powerful—a rare combo in our experience. 

We started testing the pipeline by adding some of our affiliate marketing deals at Small Business Bonfire.

We could easily customize our columns and fields with just a click (shown below).

This level of customization is fantastic for SMBs looking to tailor their CRM to their business needs.

We think HubSpot’s pipeline customization capabilities make it perfect for the following industries:

  • Marketing Agencies
  • Real Estate Agents
  • Financial Advisors
  • Insurance Agents
  • Healthcare Providers
  • Hospitality
  • Niche SMBs

Once we had everything customized how we wanted it, here’s how our deals pipeline looked.

As you can see, everything is clear and organized, making it easy to track and manage each deal through the sales process.

We especially loved the drag-and-drop functionality that lets us move deals through the pipeline without a second thought.

Our takeaway: HubSpot offers some of the best pipeline management in the biz. It’s easy to use, powerful, and highly customizable. 

With HubSpot, you can easily close more deals, streamline your sales pipelines, and nurture leads!



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