Email marketing is a fantastic way to nurture leads, promote your products and services, and keep in touch with customers.
HubSpot’s email marketing capabilities(courtesy of HubSpot Marketing Hub) make it easy for SMBs to do the following:
- Create and send personalized emails
- Segment their audience
- Track the success of their campaigns
Let’s break it down.
For starters, HubSpot offers some gorgeous email templates to start with (pictured below).
These templates essentially allow beginners to create powerful email campaigns (with no coding knowledge).
Plus, the email editor makes personalization easy, with simple drag-and-drop features for adding dynamic content and custom fields.
Here’s our first draft of an email campaign to introduce our SBB newsletter.
HubSpot’s intuitive interface made us feel like tech wizards while we navigated the email creation and customization process.
Once we finished, we could send emails directly from HubSpot and track our campaign’s success using in-depth analytics.
The nuts and bolts: If you’re serious about scaling your marketing efforts, we recommend HubSpot for some serious return on investment (ROI).
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