H FASHION is an online fashion platform operated by the Korean fashion company Hanseum, serving as the official importer of an eclectic range of international fashion brands.
Recognizing the need to break free from the image where consumers associated the platform solely with the brands being hosted, H FASHION sought to establish a brand identity befitting a fashion platform capable of encompassing its partner brands while still retaining its status as an international fashion specialty store. This project was therefore conceived to redefine the meaning of an “international fashion specialty store,” as well as establish a unique brand identity for and enhance the brand image of H FASHION.
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