Aectual is design & innovation driven technology company with focus on sustainable future by creating circular and zero waste digitally crafted 3D printed custom architectural products.
Visual language and identity for Aectual was created with their audience in mind. It needed to communicate it understands and speaks the same language as designers and architects, without being one. Developed identity is timeless and neutral, edited from trends and build to embrace diversity of design thinking. To connect with technology and innovation, visual clues for collaterals were taken from architectural technical drawings with structured organization of information and precision.
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