BDC is Canada’s business development bank?the only one exclusively devoted to entrepreneurs from coast to coast.
The new brand moves at the speed of business, powered by a responsive logo, a flexible grid, imagery in action and dynamic illustrations. The arrow, a new symbol derived from the maple leaf, reflects BDC’s role as a driving force. The Canadian palette has been enhanced to bring more drive and character to the original platform.
The result is an identity that reflects today’s entrepreneurs?always on the move and ready to seize any opportunity.
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