MCG (Mass Customisation Group) is a holding company that creates customized premium products on-demand to set companies apart from the competition through personalization, digitalization and automation. They will become the Amazon of mass customization. Creating a brand for a new holding company within a business system that does not yet exist in its territory is always complicated as it requires fine-tuning from strategy, through art direction to the final branding design. That’s why Lucas and the Onogrit studio join forces to provide muscle in all aspects of the process.
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