Social media connects everyone to everything, pulsating with opportunities and conversations. And for startups, that’s a goldmine. By mastering social media, startups can increase their visibility, build a community, spark meaningful interactions, and open doors to growth that seemed locked before.
These platforms are amazing for connecting to your audience and creating a lasting impact, one that turns people from casual fans to loyal customers.
But, to get the most out of it, you need to be careful and precise. Here, we’ll guide you with eight powerful tactics to leverage that social media power and grow your startup into a brand that people love and trust.
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1. Shine a Spotlight on Your Product
With social media, seeing is believing. When you’re nurturing leads and nudging them towards conversion, nothing works better than showing them exactly what your product can do.
This tactic is all about bringing your product to life, making it tangible and irresistible.
Here’s how to use social media to showcase your product:
- Videos are your best friend here.
- Craft content that showcases your product in action.
- Think of it as a virtual demo – highlight its features, show how it works, and why it’s a must-have.
- The goal is to answer any questions a potential customer might have, just by watching.
- Choose the right platform for your audience.
- If your product needs a detailed explanation, YouTube is a great choice for longer, in-depth videos.
- For a younger audience, short and snappy demonstrations on TikTok or Instagram Reels can be very effective.
On YouTube, Bay Alarm Medical, a medical alert systems brand, presents a video that skillfully demonstrates how an emergency call unfolds using their system.
This example is a real-life scenario that resonates with their audience. The video effectively communicates the efficiency and reliability of the service, turning viewers into confident buyers.
Another example is Hermes, a high-end fashion brand, which takes a slightly different route. They partner with influencers on TikTok to showcase their products.
For instance, this video from a popular influencer unboxing one of Hermes’ iconic bags captures the luxury experience while reaching a wide audience.
The thousands of likes, comments, and shares are a testament to the strategy’s success. It’s influencer marketing meeting product demonstration, creating a wave of desire and aspiration.
2. Earn Credibility with Intelligent Partnerships
In times when trust is currency, earning credibility can significantly boost your startup’s growth.
Intelligent partnerships with respected individuals or entities can lend your brand the authenticity and reliability it needs.
Here’s how to use social media to earn credibility:
- Look for individuals or organizations that align with your brand’s values and appeal to your target audience. The key is relevance and respectability.
- Whether it’s through posts, stories, or videos, make sure the content resonates with your audience and genuinely portrays the benefits of your product.
- Frame your partnerships in a narrative that your audience can relate to. Show how your product fits naturally into the lifestyle or professional sphere of your partner.
ATH, a sports nutrition supplement brand, often collaborates with prominent sports figures and features them on their Instagram. These figures are shown using ATH products in relatable settings like gyms, running tracks, and swimming pools.
This approach showcases the product in action and associates it with respected and recognizable athletes. The message is a powerful one: if these products are trusted by professionals, they must be good.
Another example that takes a more educational approach is Digestive Warrior, a brand focusing on digestive health supplements. They published a video interview on YouTube featuring a renowned medical professional. This doctor discusses the benefits of Digestive Warrior’s products and openly vouches for them.
This approach lends a sense of authority and trustworthiness to the brand, as medical endorsements are highly valued in health-related fields.
3. Shine a Spotlight on Social Proof
Social proof is all about showing potential customers that your product or service is trusted and valued by others. When people see that others are happy with your brand, they’re more likely to trust and choose you.
And trust us, almost all of them read your online reviews. So, why not leverage this aspect in your favor?
Here’s how to use social media to showcase social proof:
- Regularly update your social media with positive reviews and high ratings. Let your audience know that others have had great experiences with your brand.
- If your brand is used by well-known companies or personalities, make sure to highlight these partnerships. This adds credibility and positions your product in a more aspirational light.
- When customers post about your product, share it. This shows real-life usage and builds a community feeling. It’s a vote of confidence from those who have experienced your product first-hand.
Lanteria, an HR management platform, effectively uses social proof on their Facebook page by featuring customer reviews. They proudly display a stellar 5/5 rating, which instantly boosts their credibility.
On LinkedIn, they take it a notch higher by showcasing their high-profile clientele, including names like Warner Bros., Lufthansa, and Leica. This reinforces trust and positions Lanteria as a preferred choice among leading companies.
Fi, a smart dog collar brand, takes a different approach by leveraging user-generated content. They repost satisfied customers’ tweets, showcasing real-life stories and experiences with their smart dog collars.
This strategy effectively turns their customers into brand ambassadors, providing authentic and relatable social proof that resonates with potential buyers.
4. Drive Traffic to Content
Driving traffic to your website through social media is all about creating a bridge from your social posts to your core content. By doing so, you increase your visitor count while opening up opportunities for deeper engagement, education, and conversion.
Here’s how to use social media to drive traffic to your website:
- Your social media content should be eye-catching and compelling, encouraging viewers to want more. Use attractive images, intriguing headlines, or snippets of valuable information to spark curiosity.
- Every post should have a clear CTA, guiding your audience on what to do next. Whether it’s “Learn more,” “Read our latest news,” or “Discover our collection,” make it easy for them to take the next step.
- Think of your social media posts as appetizers. They should give just enough to entice your audience, leading them to the main course – your website.
Sokisahtel, an apparel brand, effectively uses its LinkedIn page to drive traffic to their website. By posting appealing images and videos of their products, they create visual interest. These posts act as gateways, enticing viewers to explore their collections further.
The visual appeal of the products makes the audience curious to see more, leading them to the Sokisahtel website.
Hootsuite, a social media marketing platform, regularly posts content from their website on Facebook. They provide real, valuable advice in their posts, which establishes them as a thought leader and makes their followers want to delve deeper.
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5. Flaunt Your Staff’s Credentials and Professionalism
Your team is a significant part of your brand’s story. Showcasing their expertise and professionalism on social media can significantly enhance your brand’s credibility and appeal.
People often connect with other people, not just products or services, so this tactic can create a more personal and trustworthy image for your startup.
Here’s how to use social media to highlight your team:
- Share profiles of your team members, highlighting their expertise, experience, and achievements. This can be through dedicated posts, stories, or a special section on your social media page.
- Share anecdotes or experiences that showcase the skills and professionalism of your team. This could be about solving a customer problem, developing a new product, or anything that illustrates their expertise.
- Instead of generic stock photos, use real images and videos of your staff. This adds authenticity and helps your audience connect with your team on a personal level.
On their LinkedIn page, Key One Realty Group effectively showcases their staff’s credentials and professionalism. Visitors can easily look up information about this real estate agency’s representatives, including their expertise and background.
This not only adds a face to the brand but also builds trust by transparently displaying the qualifications and experience of the people behind the service. It reassures potential clients that they’re dealing with knowledgeable and professional individuals, which is crucial in the real estate business.
By highlighting your team’s credentials and professionalism, you’re humanizing your brand and building a deeper connection with your audience. Show your customers that they’re in good hands, and you’ll enhance your brand’s credibility and trustworthiness tenfold.
6. Provide Easily Accessible Customer Support
Offering visible and accessible customer support on social media can significantly elevate your brand’s reputation.
Your startup’s growth goes hand in hand with being there for your customers, addressing their concerns, and answering their questions promptly and efficiently.
Here’s how to use social media for customer support purposes:
- Ensure your customer service contact details are easy to find on your social media pages. This includes phone numbers, email addresses, or direct message options.
- Implement chatbots or automated responses to provide immediate interaction. These can guide customers with preset questions or direct them to the right resources while they wait for a human response.
- Regularly post about how your team has successfully resolved customer issues. Share testimonials or stories of positive customer service experiences.
- Actively ask for feedback on your support services and make it easy for customers to provide it. This improves your service but also shows that you value customer opinions.
REI, an outdoor clothing brand, sets a great example in providing visible customer support on their Facebook page. They prominently display their customer service phone number and feature a “Message” button, which opens a chat window with preset questions.
This immediate interaction facility makes it easy for customers to reach out and get quick responses. By making their customer support so accessible and visible, REI enhances the overall customer experience, building trust and loyalty.
To create world-class customer support on social media, you can’t just answer people’s questions and call it a day. You’ve got to create an entire support ecosystem that’s responsive, reliable, and reassuring.
That would show potential and existing customers that you’re always there to help, launching your startup on an upward trajectory.
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7. Develop a Unique Brand Voice
Your brand voice is the distinct personality your brand takes on in its communications. It’s vital in differentiating your brand, making it relatable, and ensuring it stands out in the crowded social media space.
A well-crafted brand voice resonates with your audience and builds a deeper emotional connection.
Here’s how to use social media to win with your unique personality:
- Determine the traits that represent your brand. Is it professional, playful, inspirational, or witty? This personality should align with your brand values and appeal to your target audience.
- Once you’ve established your brand voice, use it consistently across all your social media platforms. This consistency helps in building brand recognition and loyalty.
- Ensure everyone involved in your social media content creation understands and can effectively use your brand voice.
- Use your brand voice not just in your posts but also in your interactions with customers. Replies, comments, and messages are all opportunities to reinforce your brand personality.
Fitbit, a brand in the fitness tech space, is a stellar example of a brand with a unique voice. Known for their lighthearted and humorous tone, they bring a sense of fun and accessibility to fitness tech. Across various platforms like Instagram, Facebook, Twitter, or TikTok, Fitbit’s posts often include humor, which resonates well with their audience.
This approach has resulted in high engagement levels on their posts. By not taking themselves too seriously, Fitbit creates a relatable and approachable image that appeals to their fitness-conscious audience.
Developing a unique brand voice is about how you say things while forging a unique identity in the digital space. It’s a powerful tool to make your brand memorable and to create an emotional bond with your audience.
8. Build Relationships Through Meaningful Interactions
Customers can come and go, with only some remaining to repeat their shopping experience with you. To build a larger customer base that’s unwavering in their loyalty, you’ve got to interact on a meaningful level.
Building relationships with your audience through engaging in personal conversations on social media can easily transform your followers into devoted stans. You just have to create a two-way dialogue where your audience feels heard, valued, and connected to your brand.
Here’s how to use social media to build strong relationships:
- Timely responses to your audience’s comments and direct messages are super important. It shows that you value their input and are attentive to their needs.
- Don’t just respond – engage. Start and participate in conversations. Ask questions, solicit feedback, and show genuine interest in what your audience has to say.
- Whenever possible, personalize your responses. Use their names, refer to previous interactions, and make each response feel tailored and special.
- Sharing content created by your audience, such as photos or stories of them using your product, is a great way to acknowledge and appreciate them.
Starbucks, the giant coffee chain, excels in this department. They regularly engage with their customers on platforms like Twitter and Instagram, responding to comments, sharing user-generated content, and even creating personalized responses.
This way, the company creates a community feel on their social media, where customers share their experiences, and the brand actively participates in these conversations. This approach has helped Starbucks maintain a strong, loyal customer base that feels connected to the brand on a personal level.
Final Thoughts
Leveraging these social media tactics can turn your startup’s digital presence into a powerful growth engine.
Take our advice and don’t rely on the numbers – they’re just a stat, after all. What truly matters is building a brand that resonates with people and fostering a community that supports you and grows with you.
By implementing these strategies, you’ll soon start noticing an undeniable growth in your startup’s success while creating lasting relationships that go beyond the screen.
Image by Freepik
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