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This project continues my series of creative non-commercial works called “Artistic interpretation of iconic logos” in which I present artistic interpretations of some of my favorite graphic design pieces.
Logos play the role of visual symbols and metaphors of modern consumer society. From corporate elements, these symbols have become an integral part of mass culture. By abstracting the logo, ignoring its corporate colors, forms, specific details, I create abstract compositions using paint drips. Personalizing the logo and changing its context, I evoke emotions that I experience during the process and draw from past experiences interacting with this logo.
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