Inspired by Japanese drifting cartoon, ‘Initial D’, Toyota commissioned Alex to capture the new GR86 Trueno Edition in a moon-lit drive on an epic road. Of course we couldn’t bet on the moon, so with lots of planning and an incredible team, we lit the car and environment using a massive helium balloon with HMI’s in it. This provided a diffused but powerful light source, and being more mobile as well as sitting much higher than a standard lighting setup, it’s exactly what we needed. The weather wasn’t on our side, however — we battled strong winds, rains and cold temperatures, but it all worked out in the end!
In another collaboration with Recom Farmhouse NY, we had artist Andrew Coleman on set with us to give us a head start on some rush imagery. Together, we worked through post, dialed in color, mood and some product updates in CG.
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