A NEW ERA…
At the heart of our collective effort lies a profound passion for automotive culture. This passion extends far beyond the mere mechanics of the car itself; it encompasses the driver’s persona, their unique sense of style, and the overarching aesthetic that defines each build.
The Zelika project sparked numerous discussions within Haste! Studio, not only about our identity as a studio but also about how we express our passion to the world. What we’ve created here is not just a collection of designs; it’s a reflection of our core interests and values.
Countless hours were spent pondering the possibilities, exploring concepts like custom helmets and modular steering wheels. These explorations were not only immensely enjoyable but also deeply insightful, offering a glimpse into the endless potential of our imagination.
As you delve into the intricate details of our designs, we invite you to join us on this journey of exploration and discovery.
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