In 2023, VFCD returned with the theme “Mind & Machine”, delving into the role of human creativity amidst the rising age of artificial intelligence (AI). Through a series of immersive activities, the festival explored the impact of AI and technology on the creative industry, sparking important conversations about the future of creative work.
As the creative partner, Behalf Studio addressed the question “Will AI replace creative workers?” by emphasizing the irreplaceable essence of human creativity, relegating AI to the role of a powerful adjunct in executing and enhancing human creative visions. In a humorous and intentionally lowbrow response, the team collaborated with AI to forge a generated human character/digital avatar, termed an “AI-generated creative” or “Persona.”
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