Another One is a restaurant based in Dubai that prides itself in no-nonsense food. With this name comes a strong concept: there are a lot of restaurants in the world, and this is another one. This idea of a self-awareness, copywriting and brand strategy was created in collaboration with Iván Soto Camba.
Although straightforward, the identity we created serves as a framing device for the dishes. A simple, tongue-in-cheek attitude that focuses on simplicity. We used a serif font in regular and italic to accentuate certain words throughout the brand and paired it with mosaic style illustration that reminds us of the restaurants origins and matches interior accent pieces. Menus, packaging and uniforms were all created putting the copywriting front and center, playing off the frankness of the brand’s tone.
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