“Trained by the Unexpected”
Welcome to Las Vegas! The perfect training ground for Hyundai’s IONIQ 5 robotaxi. The chaotic, colourful and unpredictable city provided the inspiration and the backdrop for the campaign for Hyundai.
As Sarah Buggle, creative director at Jung von Matt SPREE, says:
“The key highlight of the campaign is its style of communication; it rejects complex technical language that can leave people confused, disconnected, even mistrustful of autonomous vehicles, and instead offers a more relatable, real-world view of driverless tech.”
In order to convey complex ideas in images that are immediately comprehensible, relatable and funny, Recom Berlin was involved right from the start with creative director Gonçalo Martinho and his amazing crew at Jung Von Matt.
Jonas Braukmann and the team had a ton of fun figuring out the aesthetics of the ‘street view’ look. Colour treatments, text, fonts, all the visual cues you need to instantly understand what’s happening.
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