The National Ballet of Canada

by Creating Change Mag
The National Ballet of Canada




Ballet is in the midst of a sea of change. Often perceived as elitist and exclusive, it is evolving to welcome more diverse talent, audiences and creative perspectives. With new leadership, Artistic Director Hope Muir is the driver of this change at The National Ballet of Canada.

Bruce Mau Design (BMD) was asked to help reflect this shift through a new identity, tasked with reflecting the organization as a collective and creation company.



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