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The São Paulo Symphony Orchestra (Osesp) is a key player in the cultural scene of São Paulo. Polar was invited by Osesp to revisit its graphic legacy and develop a new visual identity, adaptable to its diverse application needs and capable of attracting a new audience to discover it. The new identity, aiming to be a sensory and captivating invitation to rediscover classical music, was conceived through the juxtaposition of two distinct layers.
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