Our goal for Bao Makers was to develop a comprehensive and cohesive brand narrative that captures the essence of their culinary artistry. We were entrusted with creating not only the brand identity but also the packaging and interior design, ensuring that every touchpoint reflects the brand’s core philosophy?where food is more than nourishment; it’s an art form, a story waiting to be told.
The brand identity we crafted draws from the tactile, hands-on process of bao-making. The checked pattern, reminiscent of dough being stretched and kneaded, serves as a visual metaphor for the blend of tradition and innovation that defines Bao Makers. This pattern flows through every aspect of the brand, creating a unified visual language that connects the food, the packaging, and the space itself.
Our color palette was selected to mirror the vibrant and diverse nature of Singapore’s food culture, with each hue evoking the bold, dynamic flavors that Bao Makers is known for. This vibrancy carries th
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