81
Boréale is one of Québec’s largest microbreweries. After 30 years of crafting quality beers, the company took on a new challenge: launching a hard seltzer. But how do you stand out in a crowded market known for sunny sameness? By leveraging the brand’s unique DNA of “wild nordicity” to flip the category’s hot weather codes. And by designing for a slightly older, outdoorsy audience that overlaps with its beer target. The result is a striking visual identity inspired by nights in the woods and weekends at the cottage, and powerful wolf symbol that fits naturally alongside Boréale’s iconic bear.
The post originally appeared on following source : Source link
