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Boréale is one of Québec’s largest microbreweries. After 30 years of crafting quality beers, the company took on a new challenge: launching a hard seltzer. But how do you stand out in a crowded market known for sunny sameness? By leveraging the brand’s unique DNA of “wild nordicity” to flip the category’s hot weather codes. And by designing for a slightly older, outdoorsy audience that overlaps with its beer target. The result is a striking visual identity inspired by nights in the woods and weekends at the cottage, and powerful wolf symbol that fits naturally alongside Boréale’s iconic bear.
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