For the 65th ZINEBI Festival, the campaign visualises the focus of a camera lens and its effect on texts, photographs, images and illustrations, a visual metaphor of creativity and the perspective that is unique to each director and filmmaker, where every film is an artistic personal vision of the world. The focal point nestles in a specific narrative, homing in on details, expressions or symbolic components, in a bid to convey the impressiveness of the cinematographic experience. This is how we express the creative approach and visual narration, by means of a graphic tool which explains the essence and the ability to catch viewers’ attention. A camera lens is an iconic symbol universally recognised by photography and film enthusiasts, making the campaign accessible and easy to understand. The Focus also explains a general criterion for the selection of works submitted to the Festival each year: the sum of all of them forms part of the essence of ZINEBI.
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