Pink Tiger is a restaurant located in Washington, D.C. that aims to become the meeting point for Asian cuisine lovers. It is a journey that is lived through the experiences captured in the fur of the mythical creature that protects the place, providing it with captivating flavors, aromas, and an elegant and cozy atmosphere.
Solution.
PINK TIGER’s identity is a fusion of styles from the 70s; on one hand, there is the chic sophistication of the disco era, and on the other, the expressive psychedelia of the hippie movement. For the project, we developed a logotype and a series of auxiliary graphics that give depth and richness to the branding, which allowed us to have a set of pieces with particular details and a lot of personality.
We developed a typography with a retro, sophisticated, and feminine look, complemented by a more exuberant monogram. The branding includes illustrations of a pink tigress in different techniques, applied together with psychedelic textures, vibrant pink c
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