Roomio aimed to transform co-living in Ho Chi Minh City, focusing on community and connection for young professionals and expats. Collaborating with xolve, Roomio’s brand identity was designed to reflect inclusivity and hassle-free living.
The name “Roomio,” a blend of “room” and “amigo,” highlights the concept of rooms as spaces for friendship. The vibrant logo and multi-color palette symbolize diversity, while the mascot “Mio” adds warmth. This fresh identity positions Roomio as a leader in creating meaningful shared living experiences.
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