Paragon is a new player in Web3 aiming to shift the paradigm of NFTs from limited access digital assets, to phygital goods that welcome more people to play and participate in the new internet.
Their proprietary technology provides users, experienced and new alike, ways to finance NFTs. So holders can generate new value and new users don’t have to pay a small fortune just to experience something new.
But in the fast-paced space of crypto, Paragon needed more than proprietary blockchain technology. They needed a clear GTM strategy and a brand that galvanized their community behind a singular message.
Framing Paragon as the “NFT Experience Platform” gave us the creative space to design a brand with a broad, expressive, and cohesive set of elements that would help the company create rich, immersive experiences at every brand moment.
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