The real estate industry is highly saturated in nearly every market throughout the country. So it can be tough for new or emerging small businesses in the space to really set themselves apart. A unique marketing strategy is a must for anyone trying to build sustained success. But what does that look like?
First, you need some basic local and online marketing tactics to gain visibility for your business, including maintaining an accurate and optimized Google Business Profile. Then, you need some creative ideas to help your real estate business stand out from the competition. Finally, you need to use your insider knowledge to gain traction and create valuable partnerships within the industry.
To help your real estate business break through the noise and find success in a saturated market, try these 30 real estate marketing tips.
Real Estate Marketing Tips
Whether you’re marketing real estate listings, selling potential clients on your services, or creating partnerships within your community that help you build long-term success, you need a wide array of real estate marketing ideas. Join local Facebook groups to establish yourself as a trusted advisor in the community by engaging, answering questions, and sharing helpful content. Though traditional marketing strategies can help you build your customer base and create some buzz, you also need to think outside the box and consider “insider” real-estate only tricks during marketing. Ideally, you should choose a mix of strategies, from email marketing and social media to open houses and networking events. See a full list of options below and then choose the ones that work best for your specific market and target clients.
Traditional Real Estate Marketing
Most marketing plans are built around the basics. Before you can worry about standing out or getting specific with the tools available in your industry, you need to increase visibility and make sure people in your community know how to get in contact with you. Understanding local real estate trends and participating in community events is crucial for tailoring services to the local market and maintaining strong community engagement. Many of these strategies also apply to other types of businesses. But they build a foundation for a successful real estate enterprise as well. Consider these traditional marketing ideas as the first step in creating your overall marketing strategy.
1. Hire a Real Estate Photographer
The photos of your listings can help you make a great first impression with potential home buyers and clients. Real estate photography is a skill that is best left to professionals. Search online in your area for photographers who take amazing interior shots or look at photo credits on other real estate agent websites. You can then have photographers go with you to the clients’ homes when they’re ready to stage and list. This way, they can get shots of each of the rooms, as well as the exterior and surrounding area, before the open house.
2. Build a Website
Like other businesses, real estate agents need quality websites. The site needs to make it easy for potential clients to learn about the benefits of working with you and actually get in touch when they’re ready to buy or sell. Include listings, contact information including email address, and a short bio that helps people in the area get to know you virtually. A blog, social media buttons, and links to your listings on other platforms can also help people connect with you elsewhere and give them the information they need to make a decision.
3. Make It Easy to Share
Real estate marketing can be made significantly easier if others in your area can do some of the work for you. It’s not uncommon for people to share listings directly with their friends or family members via email, text, or social media. So include share buttons on your listings and the various pages of your website so they can get others involved with a quick click.
4. Distribute Business Cards
As a real estate agent, your marketing efforts don’t always have to be far-reaching. Sometimes, just networking with individuals in your community can be an effective lead-generation strategy as part of your marketing efforts. Pass out business cards to individuals you meet and other entrepreneurs around town. You might even leave extras with certain businesses like movers or home improvement contractors.
5. Create Valuable Content
People often do online research before buying or selling a home. So, if you can provide people with helpful information about the process, they may be more likely to reach out to you once they’re ready. For example, you could publish blogs about the best neighborhoods for families in your city or different types of home loans for first-time home buyers.
6. Add a Lead Magnet
You can also create content with extra value that’s aimed at lead generation in your marketing. For example, offer a free, downloadable ebook that walks people through the entire home-buying process. Potential clients who want the resource can simply enter their email address to receive a copy. Then, you can add them to your email marketing lists and nurture those leads, such as inviting them to an open house.
7. Make Videos
Pretty much every real estate listing has photos. But you can make yours stand out even more with video walk-throughs that make people feel like they’re actually there. This isn’t just a great way to show off your listings; it also shows people who are interested in selling how you go the extra mile for your clients.
8. Buy Local Search Ads
In the competitive real estate market, standing out is crucial, and buying local search ads can give you that edge. By targeting specific keywords and locations, you can increase your visibility and attract more qualified leads. Here are some tips to get started:
- Use Location-Specific Keywords: Incorporate keywords that include your city, state, or zip code to target local searchers effectively. For example, “real estate agents in [Your City]” can help you reach potential clients in your area.
- Set Up a Google My Business Account: Claim and optimize your Google My Business listing to improve your local search visibility. This ensures your business appears in local search results and on Google Maps.
- Use Ad Extensions: Enhance your ads with extensions like callouts, site links, and call extensions. These provide additional information and encourage clicks, making it easier for prospective clients to contact you.
- Target-Specific Demographics: Utilize demographic targeting options to reach specific age groups, income levels, and interests. This helps you tailor your ads to the most relevant audience.
- Monitor and Adjust: Continuously monitor your ad performance and make necessary adjustments to your targeting, ad copy, and budget. This ensures you get the best return on your investment.
By implementing these strategies, you can effectively use local search ads to boost your real estate business and attract more clients.
9. Use Social Profiles
Social media is a great way to share helpful information and connect with clients and people in your community on a more personal level. Choose a couple of platforms where you can post regularly. You can start by sharing photos of properties, providing helpful tips for buyers and sellers, and information about your community.
10. Communicate with Your Email List
Marketing campaigns aren’t just about collecting email addresses and pushing your services. Developing structured approaches to engage with clients, such as email marketing campaigns, can significantly improve your real estate marketing effectiveness. Use email as another avenue to nurture relationships and provide value to clients. It may be most effective for you to segment your email list and send out tailored content. For example, those who signed up for a first-time home buyer’s guide can get information aimed at those who are currently looking to buy. While those who have already bought a home with you can receive information about community events and general homeowner tips. This keeps them engaged so they’ll call or email you again the next time they plan on moving.
Out-of-the-Box Real Estate Marketing
Once you have the basics covered, it’s time to jump into some out-of-the-box thinking. These real estate marketing ideas likely go beyond what many of the other professionals in your area already do. So they can help you cut through the noise and promote your company in a way that allows it to stand out from the crowd of other real estate businesses in your market.
11. Provide a Complimentary Moving Truck
After your clients are done buying and/or selling a home, they’ll almost certainly need help moving. Providing a moving truck along with your services streamlines the process for them and helps your value proposition stand out. Work with a local moving company or truck provider to see if you can get a bulk or recurring discount. Then, promote your offer on your website and in local ads.
12. Hire a Writer
Many real estate agents already understand the value of quality images, but a powerful copy can make a major impact, too. If you don’t have the time to craft unique stories about each of your properties, work with a writer who can paint a picture of what it would be like to live in each property. This can help potential buyers actually envision themselves living in your area or in a specific property.
13. Partner with Local Businesses
There are tons of other businesses that tend to cater to people who may be in the market for a new home, like home improvement companies, movers, and mortgage brokers. According to the National Association of Realtors, a significant percentage of home buyers utilize the Internet in their purchasing process, emphasizing the importance of having an online presence and effective marketing strategies. Partner with these companies to provide referrals to one another or bundle your services together so customers can easily find all the assistance they need. You might also decide to share the cost of local or online advertising campaigns. Even if you don’t create official partnerships, communicating with these companies and promoting them on social media or your website can help you increase your own visibility in the community as well.
14. Try Remarketing
It’s common for people to do online research into the local real estate market before they’re actually ready to move. With remarketing, you can target the people who have already visited your listings or website in the past. This gives you a better chance of grabbing their attention later when they’re actually ready to get started. Many online platforms, including Google and Facebook, offer this as an option.
15. Host an Event
Most realtors know about the value of hosting an open house. But if you want to get even more people involved, go beyond that idea and host local events that people can attend even if they’re not interested in a specific property. You might have a happy hour event or a simple networking gathering where you can introduce yourself to potential buyers and sellers in a casual setting. Give them a card or share your unique value proposition so they can easily get in touch with you when they’re ready for your services.
16. Answer Questions on Your Website
Aside from the business page on your website, a FAQ section can help you grab qualified leads from online searches quickly. For example, people searching for “How do I get a certificate of occupancy in [city]?” are likely getting ready to sell their home. If your answer comes up on the main search page, they can easily visit and get in touch with you right away. Pay attention to the questions clients ask you early in the process so you know what to include.
17. Create Lifestyle Videos
Aside from the videos you create for individual properties, you can make video marketing that sells a lifestyle. An innovative real estate marketing idea is to enhance your website presence and credibility by promoting the general feeling that people can get from buying a home in your area. This can get people excited about buying and help you position your brand in a positive light. Highlight fun local attractions, the architectural beauty of homes in your location, or other selling points about moving to the area.
18. Design Infographics
Infographics are simple images that share statistics and fun facts. As a realtor, you can use them to promote cool features about homes in your area or details about specific neighborhoods. Then, they can be shared on social media, and other local residents may latch on and help them go viral. Include your branding and links to your website and social profiles so people who find the graphics online can easily find you as well.
19. Make a Fun Quiz About Your Area
Another fun online activity that local residents tend to love is quizzes. Create a “How well do you know [city]?” quiz on your website or social channels and get people to share their scores with friends. At the end of the quiz, include a short blurb or link to your email or website so those who are in the market for real estate services can easily find you.
20. Set Up a Referral Program
Referrals are crucial to any successful real estate business. However, not many have programs designed to actively encourage word-of-mouth marketing among clients. Find some kind of incentive or reward you can offer for past clients who recommend you to friends and family.
Insider Real Estate Marketing
The real estate industry is full of unique platforms and concepts that you can leverage to get in touch with relevant individuals — as long as you know how to use them properly. These “insider” real estate marketing tips can help you make the most of these items that are specific to the industry. You can use these marketing ideas not only to capture client leads but to market to other agents as well, whether you’re looking to get more visibility for your listings with buyer agents or grow your team.
21. Create a City Guide
Creating a city guide is an excellent way to showcase your local expertise and provide valuable information to potential clients. A well-crafted city guide can position you as a knowledgeable resource in the community. Here’s how to create one:
- Research Local Attractions: Highlight popular local attractions, restaurants, parks, and events. This not only showcases the lifestyle in the area but also helps potential buyers envision themselves living there.
- Use High-Quality Images: Incorporate high-quality images to make your guide visually appealing. Photos of local landmarks, neighborhoods, and amenities can make a significant impact.
- Include Neighborhood Information: Provide detailed information about different neighborhoods, including schools, transportation options, and amenities. This helps clients understand the unique characteristics of each area.
- Make It Downloadable: Offer your guide as a downloadable PDF or eBook. This encourages sharing and can serve as a lead-generation tool when clients provide their email addresses to access the guide.
- Update Regularly: Keep your guide up-to-date with the latest information about the area. Regular updates ensure that your content remains relevant and valuable to potential clients.
By creating a comprehensive city guide, you can attract more clients and establish yourself as a local real estate expert.
22. Offer an Online Home Decor Guide
An online home decor guide can be a valuable resource for potential clients, showcasing your expertise in home staging and decor. Here’s how to create an engaging and informative guide:
- Research Popular Design Trends: Stay updated on the latest design trends and include them in your guide. This helps clients see how they can modernize their homes.
- Use High-Quality Images: High-quality images are essential to make your guide visually appealing. Include photos of beautifully decorated rooms to inspire your readers.
- Include Decorating Tips: Provide practical decorating tips and advice for different rooms and styles. This can help clients envision how to enhance their living spaces.
- Make It Downloadable: Offer your guide as a downloadable PDF or eBook. This encourages sharing and can help you generate leads by collecting email addresses.
- Update Regularly: Keep your guide fresh by updating it regularly with new trends and tips. This ensures that your content remains relevant and valuable to your audience.
By offering an online home decor guide, you can provide added value to your clients and position yourself as a knowledgeable real estate agent.
23. Host Webinars
You can use webinars to share helpful information for potential home buyers or sellers in your area — or even to appeal to other realtors. Pick a topic that provides specific value to your target audience and consider even having a co-host to increase your reach. Then you can offer a short sales pitch at the end to bring in new clients, grow your team, or simply create goodwill with other realtors in your area who you may want to work with in the future.
24. Complete Your Profile on Real Estate Sites
Real estate listing sites like Zillow and Trulia are popular for people who want to browse homes on their own. However, each listing also includes realtor information that they can use to contact you if they are interested. Instead of just putting your basic name and contact information, fill out your whole profile and use it as a way to share your unique value proposition with potential clients. By thinking of your business page as a marketing opportunity rather than just a formality, you can set your listings apart from others on those platforms.
25. Submit Articles to Local Publications
Many communities have their own newspapers, magazines, and websites that are popular with local homeowners and potential buyers or sellers. Sharing your expertise with guest articles or blog posts can help you gain some credibility and name recognition locally. Think about submitting articles related to things like financing a property or staging your home to sell. Anything relevant to people who are considering a move. Even if everyone who reads isn’t currently ready to buy or sell a home, they may be more likely to remember your name when it’s time if you provided some value to their favorite local reads through the years.
26. Partner with Agents in Other Communities
Agents who work in areas where second home purchases are popular should network with agents from other states or areas to provide referrals. These partnerships can help them provide extra value to their clients and help you gain more visibility in these markets. Connect with people at conferences or online to form these lasting relationships.
Join Local Organizations
Your local chamber of commerce and other business groups can help you gain more visibility in your community especially when it comes to other realtors. Even though you’re technically vying for the same clients, forming positive working relationships can be vital for marketing your listings and completing sales quickly. This type of networking can also help you gain traction with other businesses that buyers and sellers trust. This includes home improvement professionals, interior designers, contractors, and others in the area.
Share Content from Other Local Businesses
All the content you share on your blog or social media platforms doesn’t have to come only from you. Find valuable blog posts and insights from other realtors, moving companies, and financial institutions in your area so you can share them with your online audience. This not only provides a quick and easy way to add value, but the people whose content you share are likely to appreciate the shout-out. In turn, this can help you increase your reach even more going forward.
Participate in a Virtual Chat
Lots of local business groups and industry organizations host online events like Zoom conferences and Twitter chats for members to share resources and network. Find chats that are applicable to your market or real estate expertise and then share insights, ask questions, and form real connections with other professionals. This can help you form valuable partnerships within the real estate industry or even grow your team.
Advertise on Zillow
When marketing real estate listings, it helps to go where most of your potential customers already spend time. Zillow gets 36 million monthly visits, so it’s by far the most popular platform for those searching for homes. If you’re going to invest in real estate advertising, promoting your listings on this platform is a great way to get homes sold faster, gain clients, and ultimately run a more successful business that clients will recommend to others.
Start a Real Estate Podcast
Starting a real estate podcast is a fantastic way to share your expertise and connect with potential clients. Here’s how to get started:
- Define Your Niche: Identify your niche and target audience. Whether it’s first-time homebuyers, real estate investors, or luxury property seekers, tailor your content to their interests.
- Plan Your Content: Plan your episodes in advance to ensure consistency and quality. Cover topics that resonate with your audience, such as market trends, buying tips, and interviews with industry experts.
- Invest in Good Equipment: High-quality audio is crucial for a successful podcast. Invest in a good microphone and headphones to ensure clear and professional sound.
- Promote Your Podcast: Use social media, your website, and other channels to promote your podcast. Share episodes, engage with listeners, and encourage them to subscribe and leave reviews.
- Engage with Listeners: Build a community around your podcast by responding to comments and questions. This engagement can help you form stronger connections with your audience.
By starting a real estate podcast, you can showcase your knowledge, build your brand, and attract more clients.
Host Home-Buying Workshops
Hosting home-buying workshops is an excellent way to educate potential clients and demonstrate your expertise in the home-buying process. Here’s how to organize successful workshops:
- Define Your Target Audience: Identify your target audience and tailor your content to their needs. Whether it’s first-time buyers or seasoned investors, ensure your workshop addresses their specific concerns.
- Plan Your Content: Prepare your content in advance to ensure a smooth and informative presentation. Cover essential topics such as financing options, the buying process, and market trends.
- Partner with Local Businesses: Collaborate with local businesses like lenders, attorneys, and home inspectors. Their expertise can provide a comprehensive overview of the home-buying process and add value to your workshop.
- Promote Your Workshop: Use social media, your website, and other channels to promote your workshop. Highlight the benefits of attending and encourage sign-ups.
- Follow-Up with Attendees: After the workshop, follow up with attendees to provide additional information and answer any questions. This can help you build relationships and generate leads.
By hosting home-buying workshops, you can educate potential clients, showcase your expertise, and attract more business.
By integrating these new sections, the article will offer a comprehensive range of real estate marketing tips that cater to both traditional and innovative strategies, helping real estate agents stand out in a competitive market.
Innovative Real Estate Marketing Strategies
The real estate industry thrives in its diverse markets across the country, making it a challenge for emerging small businesses to differentiate themselves. Crafting a unique marketing strategy is essential for sustained success in this competitive field. But what exactly does that strategy entail?
Basic and Online Marketing Tactics
To establish visibility for your real estate business, you need a foundation of local and online marketing tactics. From there, you can delve into creative ideas to set your business apart. Finally, leverage your insider knowledge to forge industry partnerships and traction. Here are 30 unconventional real estate marketing tips to help you break through the noise and thrive in a saturated market.
Out-of-the-Box Strategies
Once you’ve laid the groundwork, it’s time to explore out-of-the-box thinking. These ideas go beyond the norm and can truly distinguish your business from competitors. Consider these strategies as ways to stand out and make a lasting impression on potential clients.
Insider Insights for Success
Leverage the unique platforms and concepts within the real estate industry to your advantage. These insider tips can help you connect with relevant individuals, both clients and fellow agents and maximize your impact within the market. Explore these strategies to gain a competitive edge and drive your real estate business to new heights.
Innovative Approaches to Elevate Your Real Estate Marketing Strategy
A comprehensive real estate marketing strategy involves a combination of traditional tactics, digital marketing techniques, and creative twists. These innovative approaches will enable you to create a robust local and online marketing strategy that resonates with your target audience and ensures your real estate business stands out in a crowded market.
| Section Title | Description |
|---|---|
| Innovative Real Estate Marketing Strategies | Overview of the challenge faced by emerging real estate businesses and the importance of a unique marketing strategy. |
| Basic and Online Marketing Tactics | Establishing visibility through local and online marketing, followed by introducing creative ideas to differentiate the business. |
| Out-of-the-Box Strategies | Exploring unconventional methods that set the business apart and leave a lasting impression on potential clients. |
| Insider Insights for Success | Leveraging industry-specific platforms and concepts to connect with clients and fellow agents, and enhance market impact. |
| Innovative Approaches to Elevate Your Business | Combining traditional tactics, creative twists, and industry-specific strategies to create a strong local and online marketing plan. |
Maximizing Online Visibility in Real Estate Marketing
In the fast-paced real estate market, standing out from the competition is essential. A crucial aspect of this is maximizing your online visibility. This involves employing various digital marketing tactics to ensure your real estate business catches the eye of potential clients surfing the web. Embrace strategies like optimizing your website for search engines, leveraging social media platforms to showcase properties, and using online advertising tools effectively.
By doing so, you can reach a broader audience, enhance your brand’s online presence, and ultimately drive more business. This section will delve into the specifics of these strategies, offering real estate professionals actionable tips to boost their online visibility and attract more clients.
Conclusion
A successful real estate marketing plan requires multiple facets. You start with the basics, add some unexpected twists to stand out, then bring in some insider secrets to appeal to both clients and other professionals who can help you build a successful operation. The real estate marketing ideas listed above include a huge array of ways you can get started building your local and online marketing strategy right away.
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