Pinter Funeral Services has been a family business supporting the people in the Deutschlandsberg region for decades. With a generational change, the brand has now also been carefully revised and modernized.
Transience is always present in the work of a funeral service and thus forms the basis for the new brand. We have chosen a simple stencil font for the wordmark, which symbolizes transience. Fragments of the font slowly disappear, yet they remain present; the logo dissolves and exists between worlds.
The atmospheric imagery uses the technique of double exposure, creating a picture of the transition from life to memory. By choosing regional motifs, a connection to the location of the funeral service is established.
The combination of an independent wordmark, a unique visual world, and a restrained and careful graphic design creates a high-quality and memorable appearance.
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