Lazy Styles is a Japanese lifestyle brand launched by PLAZA STYLE in September 2024, focusing on homewear fashion. Since opening its first store in Tokyo’s Ginza district, PLAZA STYLE has introduced a variety of lifestyle brands to the Japanese market through over 100 offline stores and online platforms.
With this background, PLAZA STYLE aims to elevate its offerings with Lazy Styles, going beyond just a lifestyle goods brand to propose a new way of living. Having a solid track record of producing and distributing diverse products, PLAZA STYLE has chosen loungewear as the flagship category for Lazy Styles. This decision is based on the stable market for loungewear, which remains relatively unchanged and is easy for consumers to select without worrying about others’ opinions. Additionally, it is a familiar product that everyone needs and is accessible to all genders.
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