15 SEO Tips for Real Estate Agencies and Realtors

by Creating Change Mag


Real estate is a highly competitive market, and as more people join the fray, you will need something to help you stand out. The most used platform for finding new properties is good ol’ Google Search. So, to get the most out of your business, you need to optimize your search profile and results.

Search Engine Optimization has been (and still is) the most cost-effective method to get ahead of your competitors. Let’s look at a few ways to work with your SEO options to get better results!



15 SEO Tips for Real Estate Agencies & Realtors

1.    Read Up on the Basics of Real Estate SEO

The first thing to understand when you’re going to work on real estate SEO is that it is completely different at higher optimization levels. While the basics remain the same, like on-page and off-page SEO and keywords, there are different areas that you need to pay attention to.

For example, there is more focus on locales and geo-tag-related SEO than other types. There is also a focus on specific long-tail keywords like “lofts for rent in Los Angeles” or “realtors near me.” Omitting any keyword can completely change the results.

2.    Optimize Local or Area-Specific Searches

The most important optimization factor in real estate is location-specific searches and queries. The area from where the search originates, or the specific geo-tagged keyword plays a huge part in the search results. Include location-specific keywords when you optimize your keyword list.

Also, ensure that you focus on adding surrounding neighborhoods and cities to your SEO funnel to get better results. When following through on reviews, you could categorize them into specific areas so they add to your local profile. Finally, adding location keywords to image tags and subheadings is a good idea.



3.    Add Long-Tail Keywords to Your List

Long-tail keywords are vital to SEO performance in real estate. The reason is that most searches related to real estate normally involve long-tail queries. Research the most often used long-tail searches in your specific area. It’s a good idea to include FAQs in your content pages or blogs so ‘question-based’ phrases from users are a direct match.

Before you add long-tail keywords to your SEO process, A/B tests them to reduce your spending and improve overall results. Keep monitoring their progress and ensure that you swap them out and adjust content according to their performance.

4.    Create Engaging and Relevant Content

Content is the lynchpin of all types of SEO, but it is truer for the real estate industry than other areas. Real estate needs a mix of all types of content, textual and visual. Furthermore, people looking to invest in real estate are a mix of long-form and short-copy readers.

Creating content for real estate needs to be highly focused on engagement and relevance. Blogs and listicles work great in this niche and should be published at least every week. The key is creating content that offers value to the reader and not just for SEO performance.

5.    Focus on Creating Video Content

While text is important to the niche, nothing showcases property more than video content. Creating a mix of interactive and simple video formats here is a good idea. When shooting video, it is important to focus on the property’s selling points and ensure the camera movements are smooth and free from jerkiness.

Most popular real-estate websites have interactive content that can accurately show people the interiors of a property. Interactive video content is challenging and time-consuming but worth the effort.


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6.    Leverage Social Media Platforms

One of the best places to find many people interested in businesses is on social media platforms. More than 94% of all brands are on at least one social media platform. Today’s social media platforms have all the tools businesses need to extend their reach.

These include sharing business listings, videos, and interactive content. Sharing behind-the-scenes footage and client testimonials is a great way to attract engagement and ensure you can reach more people. Directing people from your social media handles to your business website is a great idea.

7.    Complete Your Google My Business Profile

Many brands do not fully utilize their Google My Business page. A brand’s GMB profile is usually the first thing a user sees about the business when they search for it. It has all the relevant information about the business, such as reviews, website, location, listings, and more.

If you want to rank ahead of your competitors, you must keep all details about your business updated and accurate. Try to add high-quality pictures of your office with proper lighting. Encouraging clients to leave reviews of your services is also a good idea.

8.    Revamp Your Business Website

A business website is vital to your marketing strategy and brand image. Your website aims to ensure people get a good look at the properties you’re selling and get the most information in as little time as possible. A real estate agency should have a clean, professional, and minimalist layout for its website.

Work on crafting catchy and attractive CTAs to direct users to important listings or pages on your website. Ensure all your content is organized and easy for your user to find and navigate. UI/UX optimization is a key aspect of a good real estate website.

9.    Focus on the Right Website Metrics

The key to optimizing your website is to know which metrics are right to focus on. Some important metrics for real estate are bounce rate, average session duration, and organic traffic. Remember that your website is designed as the proverbial “hook” for people interested in buying a property.

The goal is to keep them engaged on your website and get them to view as many listings as possible. Adding to the list of SEO metrics, click-through rates are important to gauge how well your ads are performing. Conversions can help you understand how well your lead generation funnel works.


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10.  Build a Powerful Backlink Profile

Backlinking is how your website gains strength and authority through links from other authority websites. Backlinking has existed forever, but even today, it remains a powerful way to impact your search engine rankings positively.

Work on collaborating with other long-standing members of your community. Links from highly reputable real estate-related forums and blogs are worth their weight in gold! Ensure that you accrue organic backlinks because paid backlinks can be terminated anytime.

11.  Work on Being Mobile-Friendly

Of the several ranking signals for SERPs for any business, mobile friendliness is one of the most important today. With most online traffic from mobile devices, companies must perfect their website appearance on smaller screens.

The website should load quickly on mobiles and be responsive to various screen dimensions to ensure a consistent user experience. Ensure that onscreen elements like text, images, and buttons are optimized and appear correctly on smaller screens.


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12.  Optimize All Images and Alt Text

An area of SEO that most brands forget or do half-heartedly is image optimization and alt text. Images are the most vital part of a website’s loading times. Real estate websites tend to be image-heavy, and image compression plays a huge part.

The compression needs to reduce the size without affecting the quality of the image too much. Ensure you add relevant keywords to your alt text because search engine spiders rely on this to categorize website images.

13.  Include Interactive Maps on Listings

Adding Google Maps to listings and search results has become popular today, at least with Google Searches. Brands can leverage the usefulness of Google Maps on their website listings.

It makes it easy for users to add the listing to their navigation or a list of properties they will check out later. Maps also give users other important information about the listing, like mass transit access points and traffic density, which can help them make a better purchase decision.


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14.  Track Important SEO KPIs

There are several hundred SEO KPIs that can be measured today. Real estate has KPIs, and brands must focus on them for better marketing performance. Here are some of the more notable KPIs:

  • Organic Traffic is the number of people who visit your website through website searches.
  • Local Search Rankings are based on how effective your marketing campaign is compared to your local competitors.
  • Bounce Rate indicates how many people leave your website after visiting just one page.
  • Pages Per Session shows how many pages the average user visits before leaving your website.
  • Conversion Rate indicates how many users take a “positive action” on your website. This might be signing up for your email list or clicking the call me button.

15.  Stay Ahead of Industry Trends

Most importantly, SEO trends are always changing, which is especially relevant to a volatile market like real estate. Signing up for SEO materials and newsletters from popular sources is a great idea to keep track of the landscape.

Attending real estate SEO seminars and workshops can help you immensely. They can give you an idea of what you should do to get better marketing funnel results.

When you’re working on SEO for your website, it is important to remember that the process is never going to be complete. By its very nature, SEO is always a work in progress! It helps you read up on various SEO techniques and tools to help your real estate business. New analytics tools can help you keep track of your SEO process and refine it further.

Finally, being patient to see results in a competitive space like real estate is important. Prioritize long-term improvements rather than quick gains because the latter will not help your goals. Work on updating your content through blogs and videos to engage even more potential clients for your business.

Deshawn McNeil is a content marketing expert at Red Houston SEO Company, specializing in SEO, social media marketing and PPC advertising.



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