Los Angeles has become the city of stories, and ice cream is a treat that seems to come from fantasy worlds. Its flavor has the power to change our mood in an instant, much like movies do. With those elements to play with, we decided to pay tribute to both cinema and the city.
To develop the brand’s story, we drew inspiration from the movie Wings of Desire and its fictional universe: a gray world where invisible angels walk among humans, helping them feel better during difficult times.
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