Lotus Theory 1: Launch Stills




Lotus Theory 1 represents the future of performance vehicles. It is a design, technology and brand vision for the future of Lotus and introduces our new DNA design Theory – Digital, Natural, Analogue.

The creative concept places the car in the ‘Protolab’ – a monolithic station of the future past that represents the research and craft of the project and frames the car with graceful, arcing shadows.



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