KakaoBank Save Race 2024
On November 10, 2024, KakaoBank launched its first large-scale offline campaign, “Save Race”, an eco-friendly charity marathon in collaboration with UNICEF. As part of KakaoBank’s ESG initiatives, All participation fees were donated to support children affected by climate change worldwide. To make a strong impression for its first marathon, KakaoBank developed a bold and trendy identity featuring Choonsik and a dynamic marathon track as key visuals.
The design metaphorically conveys the message that runners’ efforts help children gain freedom, represented by Choonsik soaring into the sky after racing along the track. The primary colors, yellow and blue, symbolize the partnership between KakaoBank and UNICEF while creating a vibrant and energetic atmosphere. The logotype incorporates smooth curves inspired by the marathon track, particularly in the S and R, reinforcing a sense of motion and confidence, reminiscent of sports branding.
The post originally appeared on following source : Source link
