Club Piscine – Rebranding

Evolving an iconic brand from Quebec while preserving its heritage is a significant challenge. The rebranding of Club Piscine is the result of a collaboration between Rouge Cardinal and Caserne. The goal was to reinvent the brand’s identity so that it remains true to its roots while responding to the expectations of a new generation. The first step was to study the brand’s history, its iconic visual elements, and the impact of its past campaigns, ensuring a seamless transition between the past and the future. The main challenge was to update the brand’s image while preserving its core identity, which evokes both the warmth of summer and the quality of its products.



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