8 ways highly successful people approach failure that the average person never thinks about


When you trip and fall, you can either stay down or get back up. That’s life in a nutshell.

Now, I’m sure you’ve stumbled a few times, we all have. But have you ever wondered how the highly successful ones handle their falls? They don’t just get up… they bounce back in ways most of us don’t even think about.

And that’s exactly what this article is about – 8 unique ways highly successful people approach failure. Ways that are often overlooked by the average person.

Now, if you’re ready to stumble, fall, and not just get up but leap forward, then keep reading. Because these 8 approaches might just change your perspective on failure.

1) Embracing failure as a stepping stone

Failure is like a bitter pill that leaves a sour taste in your mouth.

But you know what? Highly successful people don’t grimace at this taste. In fact, they accept it, embrace it, and even seek it out. Sounds absurd, doesn’t it?

Well, here’s the thing – they understand that failure isn’t the end of the road but a stepping stone towards success. Each failure brings with it a valuable lesson and an opportunity for growth.

So, while most of us are busy avoiding the bitter pill of failure, these folks are swallowing it whole, again and again, learning from it and becoming better versions of themselves.

If you want to taste success, you first need to get comfortable with the taste of failure.

2) Viewing failure as a learning experience

In my early twenties, I started my first business. To put it simply, it was a disaster.

But you know what? I wouldn’t trade that experience for anything in the world.

Why? Because that’s when I learned the most valuable lesson of my life – failure is the best teacher.

When my business went under, I was devastated. But instead of wallowing in self-pity, I decided to reflect on what went wrong. I dissected every decision, every move and every strategy that led to the downfall.

And boy, did I learn a lot! I learned about market dynamics, customer behavior, financial management, and so much more. But most importantly, I learned about resilience and the power of bouncing back.

Now, whenever I’m faced with a failure, big or small, I don’t see it as a setback but as a chance to learn something new.

Remember, nobody has ever learned anything from winning all the time. But losing? Now that’s a whole different story.

3) Treating failure as a catalyst for creativity

Did you know that the world-renowned product, Post-it Notes, was actually a result of a failed experiment?

Dr. Spencer Silver, a scientist working at 3M, was attempting to create a super strong adhesive. Instead, he ended up with a low-tack, reusable, pressure-sensitive adhesive.

This ‘failure’ didn’t meet his initial aim but it sparked an idea in his colleague, Art Fry.

Fry saw potential in this ‘failed’ adhesive to solve a simple problem he had – his bookmark kept falling out of his hymn book. Fry applied Silver’s adhesive to his bookmarks and voilà, the Post-it Note was born.

This is how successful people approach failure – they don’t see it as an obstacle but rather as a catalyst for creativity and innovation. Instead of focusing on what went wrong, they channel their energy into finding new opportunities within the failure.

Next time you fail, don’t dwell on the negatives. Instead, look for the hidden opportunities and who knows, you might just stumble upon your own version of the Post-it Note!

4) Normalizing failure

The fear of failure can be paralyzing. It can stop us from taking risks and pursuing our dreams. But not for highly successful people.

They normalize failure. They see it as a natural part of the journey towards success, not as a terrifying monster to be avoided at all costs.

By normalizing failure, they eliminate the fear associated with it. This gives them the courage to take calculated risks, push their boundaries, and step out of their comfort zones.

And more often than not, this is where the magic happens. This is where they find new opportunities, come up with innovative ideas, and make significant breakthroughs.

So, don’t let the fear of failure hold you back. Normalize it, embrace it, and use it as a stepping stone towards success.

5) Cultivating a resilient mindset

When I think about failure, I often remember a quote by Thomas Edison: “I have not failed. I’ve just found 10,000 ways that won’t work.”

Now that’s resilience!

Throughout my life, I’ve learned that resilience isn’t just about bouncing back from failure. It’s about maintaining a positive mindset, even in the face of adversity.

Highly successful people cultivate this resilient mindset. They understand that failure is just a temporary setback, not a permanent roadblock. They see each failure as an opportunity to learn, grow and become stronger.

In my experience, cultivating a resilient mindset has been a game-changer. It has helped me stay positive and motivated, even during tough times.

And most importantly, it has made me realize that the only real failure is giving up.

6) Celebrating failure

Yes, you read that right. Highly successful people actually celebrate their failures. Sounds strange, doesn’t it?

But here’s the logic – they understand that every failure is a sign that they’re pushing their boundaries, trying new things, and stepping out of their comfort zone. And that’s something to be proud of.

By celebrating failure, they shift their perspective from disappointment to motivation. They see failure as a milestone on their journey towards success, not as a roadblock.

So next time you fail, don’t beat yourself up. Instead, give yourself a pat on the back for trying, for daring to take a risk, and for being brave enough to step into the unknown. After all, every failure is one step closer to success.

7) Incorporating failure into their story

Every successful person has a story, and in that story, there’s always a chapter dedicated to failure.

They don’t shy away from their failures or try to hide them. Instead, they incorporate them into their narrative. They talk about their failures openly and honestly, not as a sign of weakness but as a testament to their journey.

By doing this, they not only inspire others but also remind themselves of how far they’ve come. They see their failures as badges of honor, symbols of resilience and determination.

Don’t be afraid to acknowledge your failures. Own them, learn from them, and incorporate them into your story. Remember, it’s not about how many times you fall but how many times you get back up.

8) Understanding that failure is not final

The most crucial thing to remember is this: Failure is not the end.

It’s not final. It’s just a detour, not a dead-end.

Highly successful people understand this. They know that failure doesn’t define them. Their reaction to it does. They learn from their failures, adapt, and keep moving forward.

And no matter how many times you fail, never let it define you. Always remember, failure is not the opposite of success, it’s part of it.

Embracing the beauty of failure

If you’ve journeyed with me through this article, I hope you’ve realized that failure isn’t something to be feared or avoided. It’s something to be embraced.

Because failure, as painful as it can be, is where real growth happens. It’s where we learn, adapt, and become stronger.

Don’t shy away from failure. Embrace it. Learn from it. Let it shape you into a stronger and more resilient person.

Because the truth is, the most successful people aren’t those who never fail. They are those who never quit.

I hope this reflection on failure encourages you to see it in a new light. Not as a dead-end, but as a stepping stone on your path to success.



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