New branding work: Brussels Airlines’ refresh.?Tasked with bridging the gap between the visual identity and the onboard experience, we grounded the brand in a simple idea: “Small details, a world of difference.”
With the logo off-limits, we elevated what was already there?infusing it with new elements: a single dot to create focus, a bespoke font (Cirrus Sans) to build iconicity, a warmer colour palette, and more human photography. Each touch brings the warmth and premium feel of Belgian hospitality to life.
The result? A brand that’s more welcoming, more iconic, and unmistakably Brussels Airlines.
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