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From Object to Companion
CaseDept. designs high-quality phone cases with precision, durability, and obsessive attention to detail. But while their products were built to last, the brand lacked a voice to match.
We repositioned CaseDept. around a simple truth: your phone ? and its case ? is always with you. Not just as protection, but as presence. The brand became a companion for daily life, reflected in a dynamic tagline system: On all your… moods, moments, meet-cutes, messes.
A restrained identity system, tactile packaging, and conversational tone bring humanity to the category ? turning a functional object into something quietly felt.
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